Marketing psychology by @coreyhaines31
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
What it can do
Marketing application: Don't chase every channel. Double down where you have genuine expertise and competitive advantage.
Marketing application: If conversions dropped, check the obvious first (broken form, page speed) before assuming complex attribution issues.
Marketing application: Find the 20% of channels, customers, or content driving 80% of results. Cut or reduce the rest.